What's going on???? Where's my spoon?

A few years ago, there were quite a number of people warning against the dangers of becoming used to being spoon fed.  Or just fed - forget the spoon.
In a free-enterprise economy, we only get paid when we offer something of value to our specific  marketplace.  Whether we're a salary earning employee or a taxi driver, whether we sell hamburgers or jets, we can not expect to earn a living if we don't provide high value in exchange for the customer's currency.  The customer can be a passenger, a hamburger-eater, a high flier or a government department.  If we don't give them what they want and need, they'll find a better use for their money.
So, not many people listened.  Most of us got lazy.  There was so much money wandering around looking for a place to be spent that we didn't try too hard to make sure we were high value.  Sure, it mattered that we did a good job.  But we didn't have to justify ourselves very much.  People paid us, because they had to pay someone.
And then things changed.  A few bankers, stockbrokers, financiers showed us that we had built our economic house on a pack of cards, and the warnings we had were valid.  The spoon was empty.
Now a lot of people are hungry.  We got too used to the shape of the spoon.  We've forgotten - or never learned - that for a spoon to be full, we have to give very high value in exchange.  If we can be done without, we may not get fed.  And that's a worry.
Where I live, I hear a lot of moaning and wailing and gnashing of teeth.  A lot of cries for rescue.  On the one hand, I see hordes of people feeling frightened, insecure and cheated somehow.  On the other hand I see some very creative entrepreneurs, doing quite well making a living out of the hordes.
I'm seeing  a lot of information products being sold on line - many offering hope - some to the point of ridiculous fantasy.  Others are helpful, useful, and could genuinely provide a new source of income.
The world sure has changed.
Or has it?
Maybe my spoon is hiding exactly where it always was, within reach, but not as I thought it was.
I remember a colleague sharing an ancient rabbinical tale of a highly favoured wise man who was given the great gift prior to his death of being shown the two alternative destinations.  First he was taken by a guide to a magnificent banquet hall, swathed in luxurious fabrics.  Down the centre was a huge table groaning with delicious food of every description, in abundance.  Yet he noticed that all the people sitting the length of the table were pale, wan, starving.  He frowned in puzzlement and looked questioningly at his guide, who pointed to the spoons they were trying to use to feed themselves.  Ah, he noticed.  The spoons were large wooden implements over 2 metres long.  While they could put food on them, they couldn't get them into their mouths.  So they starved.  "This" said the guide "is hell."   They moved on to another banquet hall.  It was identical in every way - fabulous decor, more amazing rich food - only this time the people were laughing, well fed and totally enjoying themselves.  "This" said the guide "is heaven."  The wise man looked and saw that the spoons were exactly the same.  But this time, the people were feeding each other.
Perhaps that is the secret.  What could I do to feed other people - that is of so much value to them that they will feed me back?  Isn't that the answer to all business?  
Maybe we have to be reminded of that.  Maybe that's what's going on.

Confidence vs. Bravado

I have struggled with self-esteem issues, worthiness and 'inadequacy' for most of my adult life.  Most people gasp when I share that with them - they have always seen me as confident, strong, poised and in control.   I don't need to explain the why, how or when - it's now irrelevant.  But it took the illness I've experienced over the last 10 years to make me realise that masks and suits of armour are not the healthiest of outfits, and that vulnerability and authenticity are the only healthy and sustainable way to live.
Bravado works fine, most of the time.  It will allow you to have the courage you need to get your way out of the Pit and begin your journey to the Penthouse.  But the only way to build a sustainable life is to do the work to know who you truly are and to develop the self-love that allows you to live the way that is right for you.  Only then does real confidence evolve.
My first suggestion is strong and clear.  Eliminate the word 'should' from your mind and your vocabulary.  That word always indicates someone else's agenda, often their attempts to control you either physically or emotionally.    Be conscious of your words, control your own mind and life, and make your own choices.   When you were a child, you needed to be taught and guided.  Now, as a wonderful whole free being, your teachings are your own.  There is no one right way to do anything.  There are right outcomes, of course, and right living.   And your values, your decision criteria and your choices are up to you.  Go, wonderful being, and live your greatness!
And let me know how I can help you.

When will some marketers wake up??!!!!

Last weekend, I had the great pleasure of attending Dale Beaumont's Cash Injection conference - I'm a big fan of Dale's - I'm included in his 'Secrets of Inspiring Leaders Exposed', so there could be a bit of vanity there.  It was brilliant.  Great speakers, with highly valuable information, very professionally presented.  Essential and creative business strategies were discussed, including financial innovation, systems and business management, internet and traditional marketing etc.  My only concern was when one presenter - otherwise fabulous - referred to his customers as cows to be milked.  Now, I don't know about you, but I don't want my suppliers to think of me as a cow!  I'm not that unpopular, I don't think.  They like my money.  So why be so disrespectful?  

My mentor John Nevin once said "If you're not feeling respected by your customers, check how much respect you show to them". 

The reference related to gaining more business from an established relationship. But that's different - and should be based on looking for extra ways to be of service.  A positive supportive intention.  Not the 'squeeze it out of them' game that was suggested.  That can only lead to suspicion, cynicism and resentment by the customer - leading to the lying games that some people think they have to play.

Let's get business up and in the open.  Fair, decent, service-based, openly looking for more business without embarrassment, but knowing it has to be earned.  

What do you think?